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Into the Shunde community in Ronggui, Guangdong, for the ace robotics Co., Ltd., a letter "W" shape of the blue icon appears in the eye-catching position, especially eye-catching. This is the LOGO of the company, constitute the "four line W" is composed of two nails connected, meaning "only for this", that is starting from the demand of customers looking for the connected point and point line, each of the key points are carefully polished, excellence, and comprehensively solve customer problems.

Into the Shunde community in Ronggui, Guangdong, for the ace robotics Co., Ltd., a letter "W" shape of the blue icon appears in the eye-catching position, especially eye-catching. This is the LOGO of the company, constitute the "four line W" is composed of two nails connected, meaning "only for this", that is starting from the demand of customers looking for the connected point and point line, each of the key points are carefully polished, excellence, and comprehensively solve customer problems.

"We are putting a point to the extreme, then another point to the extreme." As the robot Ace deputy general manager Hu Hongbo said, for Ace as a rookie in the robot to the field of intelligent manufacturing industry make a difference, starting from the lock screw machine and other automated assembly equipment platform, to cooperate with the KUKA, Adept and other world giants to establish a professional robot integrated platform and information management platform in the industrial layout, a road steady, crafted, with excellent product quality to win the market territory expansion.

As the company's technical leader, Hu Hongbo born in 1980 is not only an innovative thinker, but also an innovative practitioner. As the LOGO concentration of corporate culture, Hu Hongbo artisan spirit into faith and dedication, not floating not dangerous, arduous, long time into work.

A. precision farming industry, the country's first servo lock screw machine

For the robot Co., Ltd. was founded in June 2014, the predecessor is Shunde beyond unlimited Automation Co., ltd.. Hu Hongbo, a top executive, is a real tech junkie.  When invited to participate in a China electrical accessories standard seminar, Hu Hongbo provides several important parameters for the standard formulation, the presence of the China electrical accessories Standard Committee of the Secretary General for him and he will back to sit up and take notice, the National Standardization Committee of the 15 member. This work experience makes me study a lot of national standards, prompting me to fully consider the product production process at the beginning of the design, and strive to make it better, to achieve the ultimate." Hu Hongbo said, to solve the ace focus on providing intelligent assembly integration of electrical, lighting, hardware, small appliances and other labor-intensive assembly manufacturing industry solutions, and customized automation equipment, provide excellent set of robot (man-machine collaboration) integration scheme, combined with the industrial control information management platform, achieve the transformation and upgrading of enterprises target.

What goes up must come down. Toward a fledgling company into Shunde intelligent manufacturing new benchmark goal, Hu Hongbo believes, wants to impress clients, only intensive industry, make the product, process, and reliability and stability of the product is the only standard. To this end, the pro force to participate in each new product R & D, and strive to use high-quality products to occupy the market heights.

In June 2014, the first servo lock screw machine came out for Ace. In the early stage of design, the product can only meet the customer's requirement of screw and automatic sorting of defective goods. Before the formal production, Hu Hongbo constantly thinking: "if you do like others, the company's advantage in where?"" For business pain points, Hu Hongbo immediately combined with technical director for a week around the clock studying, determined by the servo motor to replace the traditional electric wind group, using two level feeding way, avoiding the screw card phenomenon, and finally at the time of the first birth of servo lock screw machine.

When the first Ace servo lock screw machine to the customer's hands, customers only use half a day, call to say that the 6 machines are being used to replace all of Ace's products. Two years later, Hu Hongbo led the technical staff to continuously improve the optimization of servo lock screw machine, the seventh generation servo lock screw machine has been filled and set a number of gaps in the industry, such as production efficiency from 30 to 60 minutes / per minute, non-performing rate decreased from 1% to 0.03%, the equipment trouble free running from 1 hours to 8 hours and so on, lead a lock screw machine industry quality revolution.

From point to line, B. focuses on automation of assembly field

Hu Hongbo clearly understand that, to reach the domestic leading enterprise level as Ace has been in the field of screw assembly, but by this point of radiation to the line, the surface and then form, thus gradually widen the gap with competitors, need is unique spirit of innovation.

See the true chapter in detail. In April last year, a Xiamen electrical leading enterprises heard peer praise for Ace servo lock screw machine performance is stable, low rate, immediately sent to Shunde to confirm, but also with the material on the spot test machine. It turned out that the electrical company also had its own screw machine, but the bad rate as high as 15%, every day must arrange 1 - 2 employees special rework bad products, improve the locking machine is imminent. When the machine was tested, Xiamen enterprises saw that the bad rate of the servo lock screw machine was about 5%, which was much lower than the original 15%, and signed the equipment order contract immediately. But Hu Hongbo wasn't satisfied because the bad rate they promised to the client was 0.5%. "Why can't other customers' product rate be controlled within 0.5%?"" Standing in front of the equipment to observe for a long time, Hu Hongbo suddenly realized: is it possible that the Xiamen customer's product itself has a problem? Hu Hongbo immediately took the bad product further analysis, finally found a double tooth phenomenon of Xiamen products tapping there is indeed a certain proportion, he will send the test results analysis report made illustrations to each other. Additional professional services touched Xiamen customers, and the other invited them to help solve the problem of double teeth. With this opportunity, after three months of research and development of manufacturing, as the first generation Ace CNC servo tapping machine was born, and after the upgrade of the three generation, has now completely solve the leakage of repeated tapping, tapping, double teeth, rotten teeth, anti feeding problems such as broken wire tapping tapping machine on the market Ace, as a high-quality products.

"Small to each working link of high quality and efficient creation, to the new product, new technology development, innovation is actually an extension of the craftsman spirit."."  Hu Hongbo believes that only a detailed understanding of each detail, each link, in order to enhance it, improve it, to ensure that products continue to improve, so as to create brand.

Now, as the ace is promoting man-machine cooperation, realize the integration of more advanced production line, the company currently has with KUKA Germany and USA Adept enterprises to carry out strategic cooperation, the establishment of professional robot integration platform in the electrical, lighting, small household appliances, 3C industries, providing intelligent equipment integrated solutions, from the part of simple repetitive labor in the process of liberation, greatly improve the production efficiency and product quality.

C. build industrial Internet of things to achieve seamless cooperation between man and machine

At present, there are more than 30 employees, including more than doctorate or master's degrees, including more than 1/3 R & D personnel, just two years with 8 utility model patents, patent 4 filing acceptance, 2 utility model patents, is a typical enterprise technology research and development.

Now, this group of "control technology" to a higher challenge, will create the industry information platform in the control into the operation of the company is the construction blueprint for industrial networking, rely on machine and equipment interoperability between and analysis software to build intelligent machines, seamless, machine and data.

For example, the equipment to sell the country, the subsequent maintenance cost is higher, but after building the industrial Internet of things, these customers need to know the problem, you can get and solve effectively through the Internet of things." Hu Hongbo said that industrial networking can integrate the depth of the industry experience, network connectivity and industry technology together to build the industrial data platform, to help industrial enterprises to convert the information into a better asset utilization, so as to enter the industrial age 4.

At present, Ace has several machines to build industrial information platform test. Hu Hongbo believes that industrial networking small changes will bring great achievements, the future of traditional production equipment to perceived detection, digital direction, build a flexible, personalized and efficient production system, manufacturing production automation control.

Intelligent manufacturing, model is si. "For Ace from the beginning of the establishment of the spirit of craftsman, employees have been" for the company produced, must be a boutique "for self motivation. We ask all to perfect our products in detail." In Hu Hongbo's view, the craftsman's work, like their original servo lock screw machine, has been to the seventh generation, is constantly optimized, polished, carved, until the extreme. The Chinese market is facing a "quality revolution", increasing the variety, quality, brand, who who can take this head, Hu Hongbo said, his talent shows itself, will lead to the achievement of excellence, continue to lead.

Author: Jiang Xiaomin, Li Qiantao, Wang Jingshi